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Guidelines and Restrictions for Vendor Message Classification

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Terakhir diperbarui: 2026-09-21 14:37:49

Overview

To improve the end-user push experience and maintain a healthy, sustainable notification ecosystem, manufacturers categorize push messages by content and apply different push limits. This document describes manufacturer channel push limits and message categories.
Note:
Only IM-type messages need to be configured as system message or important message types for timely push. Marketing, advertising, and similar pushes do not require timely delivery; reaching the device within a period is enough, so they do not need to be configured as system message types.
Do not configure message types arbitrarily. Non-compliant configurations may cause the manufacturer to freeze your account.

Manufacturer push limits and message categories

FCM

Limit dimension
Description
Total push volume / quota
App-level limit:Up to 1,500,000 messages per minute.
Per-device quota:Up to 1,000 messages per minute to a single device (exceeding this is treated as abuse).
QPS limit
The rate limit for pushes through the FCM XMPP server is 400 requests per minute. Each project allows up to 2,500 concurrent connections.
For details, see Message throttling.
Priority notes:
Push message Channel ID and category can be set via API or Console certificate settings. The scope differs; API settings take priority over Console settings.


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